Ford Custom PHEV petrol
plug-in hybrid, petrol · USA · New registrations in Switzerland, Jan–Aug 2026
Source: auto-schweiz, own analysis of the original Excel files · as of 2026-08-31
Buying signal
RARE BUT GROWING FAST
Still uncommon, but demand is rising sharply.
The signal is a calculation rule, not an editorial opinion, and it takes no account of driving characteristics, equipment or price. It knows two quantities: the market share of all new registrations with a charging port in the period, and the change against the same period of the previous year. Without a previous-year figure a model is «new to the market». From 0,5 per cent share it counts as common — growing above 10 per cent, declining beyond 10 per cent, steady otherwise. Below that, growth above 25 per cent counts as «small but growing fast»; under 0,1 per cent share a model is «rare», in between «moderately common». The same rule applies in the model radar. wattradar makes no purchase recommendation.
Registrations by month
| Month | 2026 | 2025 |
|---|---|---|
| Jan | 11 | 16 |
| Feb | 22 | 17 |
| Mar | 28 | 19 |
| Apr | 24 | 14 |
| May | 25 | 18 |
| Jun | 28 | 12 |
| Jul | 47 | 31 |
| Aug | 72 | 8 |
| Total | 257 | 135 |
Source: auto-schweiz, own analysis of the original Excel files · as of 2026-08-31
In comparison
Other Ford models
- Puma fully electric · 207
- Explorer fully electric · 188
- Connect plug-in hybrid, petrol · 140
- Kuga plug-in hybrid, petrol · 123
- Mustang Mach-E fully electric · 86
- Capri fully electric · 78
Ford in Switzerland — all models, market share and development →
Similar market presence
- BYD Seal 255
- Mini Aceman 254
- BYD Atto 3 252
- BYD Dolphin Surf 264
- Leapmotor T03 247
Models with comparable presence in the Swiss market — not a technical comparison.
