Toyota Prius
plug-in hybrid, petrol · Japan · New registrations in Switzerland, Jan–Aug 2026
Official Swiss site of Toyota ↗
Source: auto-schweiz, own analysis of the original Excel files · as of 2026-08-31
Buying signal
MODERATELY COMMON
Enough vehicles for a viable garage network, but no broad used-car market.
The signal is a calculation rule, not an editorial opinion, and it takes no account of driving characteristics, equipment or price. It knows two quantities: the market share of all new registrations with a charging port in the period, and the change against the same period of the previous year. Without a previous-year figure a model is «new to the market». From 0,5 per cent share it counts as common — growing above 10 per cent, declining beyond 10 per cent, steady otherwise. Below that, growth above 25 per cent counts as «small but growing fast»; under 0,1 per cent share a model is «rare», in between «moderately common». The same rule applies in the model radar. wattradar makes no purchase recommendation.
Registrations by month
| Month | 2026 | 2025 |
|---|---|---|
| Jan | 16 | 10 |
| Feb | 9 | 17 |
| Mar | 9 | 17 |
| Apr | 7 | 20 |
| May | 17 | 10 |
| Jun | 10 | 19 |
| Jul | 5 | 15 |
| Aug | 5 | 21 |
| Total | 78 | 129 |
Source: auto-schweiz, own analysis of the original Excel files · as of 2026-08-31
In comparison
Other Toyota models
- bZ4X fully electric · 496
- C-HR fully electric · 345
- RAV4 plug-in hybrid, petrol · 286
- Urban Cruiser fully electric · 234
- C-HR plug-in hybrid, petrol · 218
- Proace fully electric · 56
Toyota in Switzerland — all models, market share and development →
Similar market presence
- Ford Capri 78
- Polestar Polestar 3 78
- Alpine A390 79
- MG Cyberster 79
- Hyundai Santa Fe 75
Models with comparable presence in the Swiss market — not a technical comparison.
