Land Rover Defender
plug-in hybrid, petrol · United Kingdom · New registrations in Switzerland, Jan–Aug 2026
Official Swiss site of Land Rover ↗
Source: auto-schweiz, own analysis of the original Excel files · as of 2026-08-31
Buying signal
RARE BUT GROWING FAST
Still uncommon, but demand is rising sharply.
The signal is a calculation rule, not an editorial opinion, and it takes no account of driving characteristics, equipment or price. It knows two quantities: the market share of all new registrations with a charging port in the period, and the change against the same period of the previous year. Without a previous-year figure a model is «new to the market». From 0,5 per cent share it counts as common — growing above 10 per cent, declining beyond 10 per cent, steady otherwise. Below that, growth above 25 per cent counts as «small but growing fast»; under 0,1 per cent share a model is «rare», in between «moderately common». The same rule applies in the model radar. wattradar makes no purchase recommendation.
Registrations by month
| Month | 2026 | 2025 |
|---|---|---|
| Jan | 1 | 5 |
| Feb | 3 | 3 |
| Mar | 18 | 3 |
| Apr | 9 | 6 |
| May | 8 | 1 |
| Jun | 7 | 3 |
| Jul | 9 | 5 |
| Aug | 3 | 6 |
| Total | 58 | 32 |
Source: auto-schweiz, own analysis of the original Excel files · as of 2026-08-31
In comparison
Other Land Rover models
- Range Rover Sport plug-in hybrid, petrol · 244
- Evoque plug-in hybrid, petrol · 216
- Range Rover plug-in hybrid, petrol · 108
- Velar plug-in hybrid, petrol · 10
- Discovery Sport plug-in hybrid, petrol · 3
Land Rover in Switzerland — all models, market share and development →
Similar market presence
- Alfa Romeo Tonale 59
- Citroën C3 Aircross 59
- Subaru E-Outback 59
- Bentley Continental 60
- Mercedes-Benz E-Klasse 56
Models with comparable presence in the Swiss market — not a technical comparison.
