Chery in Switzerland: models and prices
New to the Swiss market · As of 19.10.2026
Chery is a Chinese manufacturer and has been in Switzerland under its own brand since October 2026. The range so far consists of full and plug-in hybrids; a battery-electric car is not yet on offer.
What is known
Importer: LUXI MOTORS AG, Winterthur (imprint of chery.ch). The company belongs to the Samelet group from Israel.
Market launch: Appointed importer on 05.05.2026, launched with an event in Schlieren ZH, reported on 16.10.2026. No source gives an exact date for the start of sales.
Dealer network: 10 locations on the dealer page: Zurich, Winterthur, St. Gallen, St. Margrethen, Kriens, Strengelbach, Bellach, Schönbühl, Agno and Locarno. The trade press names 9 partners and a store in Zurich, with a target of 45 locations by the end of 2028.
We do not yet show registration figures for Chery: a separate analysis starts at two models or 50 registrations. What is shown here is the range according to the importer and the trade press.
Chery models in Switzerland
| Model | Powertrain | Battery | Range | List price | with bonus |
|---|---|---|---|---|---|
| Tiggo 4 HEV | Full hybrid | 1,83 kWh | — | 27’990 | 24’990 |
| Tiggo 7 HEV | Full hybrid | 1,83 kWh | — | 33’990 | 29’990 |
| Tiggo 7 PHEV | Plug-in hybrid | 18,4 kWh | 90 km electric | 37’990 | 33’990 |
| Tiggo 8 PHEV | Plug-in hybrid | 18,4 kWh | 90 km electric | 41’990 | 37’990 |
| Tiggo 9 PHEV | Plug-in hybrid | 34,46 kWh | 144 km electric | 48’990 | 44’990 |
| differing: 32,4 kWh (auto-wirtschaft.ch) | |||||
Prices in francs, Swiss list prices. A dash means: not documented. Promotional price: «Launch Bonus» of CHF 3’000 on the Tiggo 4 and CHF 4’000 on the other models, while stocks last, including 8,1 percent VAT.
Chery has announced a first electric car, the Chery-Q, for the Paris motor show (electrive, 20.08.2026). It has not been announced for Switzerland.
Sources: chery.ch, Modelle und Preise (gelesen 19.10.2026), chery.ch, Händler (gelesen 19.10.2026), chery.ch, Impressum (gelesen 19.10.2026), auto-wirtschaft.ch (05.05.2026), auto-wirtschaft.ch (16.10.2026), electrive (20.08.2026).
Before buying from a new brand
Do not ask about the price first — ask who will honour the warranty and supply spare parts in five years. Outlook: what is coming to market
In comparison
